Apple Watch
The Apple Watch Reuters/Stephen Lam

Apple is working to expand its limited market for the Apple Watch via a puzzling US$50 “discount” offer. From using only scheduled appointments to sell its wearable device, the Cupertino-based tech giant is now making the smartwatch available to iPhone 6s and iPhone 6s Plus buyers at a US$50 (AU$70) discount.

MacRumors was first to confirm the entry level Apple Watch and Apple Watch Sport variant can be bought at a discount at selected Apple Stores in California. These stores are located in Hillsdale, San Francisco, Corte Madera, Chestnut Street, Burlingame and Stonestown in the Bay Area.

In addition to these California Apple branches, the new Apple Watch deal was also launched in Massachusetts' Apple Stores at Cambridgeside, Boylston Street, Chestnut Hill and Burlington in Boston.

Customers that buy a new iPhone 6s or iPhone 6s Plus from October 30 to November 15 can avail of the discount. Unfortunately, the more costly Apple Watch Special Edition and Apple Watch Hermes versions aren’t part of this current promo. Plus, customers that purchase from the company's online store can’t avail of the price cut.

This deal might sound good to avid Apple users yet to buy their Apple Watch but it’s actually not that mind-boggling. The 16 GB entry level iPhone 6s costs some $909 while the Apple Watch Sport is priced at around $488. That said, it’s come to light it’s only a $70 discount for a minimum purchase of around $1,397.

With that in mind, Tech Times pointed out that Target is likely to launch a better deal next week. According to the report, Target is going to offer Apple's highly coveted smartwatch at a 10 percent discount to buyers that purchase it with one of the newer iPhone models.

Fans are in the dark as to why Apple has to experiment with temporary price cuts. After all, the Cupertino tech company isn’t known for offering discounts -- except for student discounts and Black Friday deals.

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