Liberal leader Justin Trudeau dumps a bucket of ice water onto Liberal MP Sean Casey for the ALS ice bucket challenge in Edmonton
Liberal leader Justin Trudeau (R) dumps a bucket of ice water onto Liberal MP Sean Casey for the ALS ice bucket challenge during a break in the Federal Liberal summer caucus meetings in Edmonton August 19, 2014. Reuters/Dan Riedlhuber

Update: By now, the ALS Bucket Challenge has become extremely viral, the rest of the world has participated. Accordingto ALS association, donations have gone past $100 million.

There is a craze going around full circle in a lot of websites and social media like Twitter, Facebook and Instagramright now. Pete Frates, an ALS advocate, started the trend when he did the Ice Bucket Challenge to the tune of Vanilla Ice's hit song "Ice Ice Baby!" The rules are simple: Take a bucket full of ice cold water and pour it on yourself within 24 hours, then dare other people to do the same. If they can't complete the challenge, they have to donate money to help the fight against ALS. If they do complete the challenge, they still donate to the cause. It's all in the name of fun and charity.

The craze is gaining strength and momentum. Actors, singers, models, broadcasters, business moguls, politicians, musicians, entrepreneurs have been dared and challenged. Supermodel, Cara Delevingne, singer and pop sensation, Justin Bieber and actor, Robert Downey, Jr. are just some of the celebrities who have stepped up to do the dare. Now, even the big boys in tech like Facebook's Mark Zuckerberg, Microsoft's Bill Gates, Amazon's Jeff Bezos and Google's Larry Page and Sergey Brinhave stepped up to the challenge according to Forbes. The buzz is very loud. It has gotten all sorts of people to join in. The craze has already raised more than $11.4 million in the second week of August alone, to help individuals who suffer from the debilitating ALS (amyotrophic lateral sclerosis), also known as Lou Gehrig's Disease. This is an outstanding ten-fold increase compared to last year's figures.

The challenge is a fun yet valiant effort to enrich ALS awareness, in hopes that someday, a cure will come to fruition. Heart felt gratitude came from Barbara Newhouse, President and CEO of the ALS Association. "We're heartened that the momentum of this incredible visibility continues." Hot Hardware quoted the CEO.