When words are not enough, sometimes one image can say it all.

Jonathan Mak, a 19-year-old design student from Hong Kong, tweaked Apple's logo as an interpretation of Jobs' place in Apple - right into the bite.

His design is credited in the YouTube video above.

Mak first posted his Jobs'-silhouette-in-the-bite design in August, soon after Jobs resigned as Apple CEO. He said it did not get much attention until he reposted it Thursday.

"Originally, I was going to put a black modified logo against a white background," said Mak, who was overwhelmed with the response this time around. He paid tribute to Jobs at Hong Kong's Apple store.

"It just didn't feel sombre enough. I just wanted it to be a very quiet commemoration. It's just this quiet realisation that Apple is now missing a piece. It's just kind of implying his absence."

The tweaked logo soon became viral on the web, with Ashton Kutcher using the logo as his Twitter profile image.

Commemorative caps and T-shirts with his design are now being sold on eBay.

"It's been a crazy day for me," Mak told Reuters.

"I'm both excited and terrified," he said, noting he got a job offer over his design.

Jobs, Apple's co-founder and former CEO, died Wednesday at the age of 56. The world is paying tribute to him as a creative genius and huge digital icon.