Google prepares for more business at it launches Android One reboot but Alphabet is taking over
Google has been making waves following its decision to re-launch Android One and rename itself Alphabet. The re-launch of the Android initiative emphasises the company's initiative to spread usage although more questions now arise as to what it was really thinking amidst another initiative: Alphabet. What has Google up its sleeves?
Google has once again taken a shot as its cut-price smartphone project Android One. The new intiative will focus on India's Internet market, including delivery of devices priced at US$50 [AU$68] in its massive investment bid. Rajan Anandan, Google's managing director in India and Southeast Asia, did admit that the program struggled since its launch. It has delivered expectations because of supply chain issues. According to Financial Times, Anandan, said, “There are several battlegrounds where we are not winning [and] local search is clearly the one where it’s most apparent ... Strategically it [India] is very, very important."
He also discussed: “Don’t get me wrong, the revenue is interesting but ... we’re here really because 10 years from now a billion Indians will be online and when we have a billion Indians online we think that’s going to make a huge difference to the global internet economy.”
As for concerns over Google's new move to Alphabet, Forbes noted that possibly one of the reasons is that company's bid to expand to health care. In the long run, this can be very good for the company and its growth. Google has been very vocal about its health care ambitions. Moving from Google to Alphabet can be a trigger for new waves of product development. Adopting a holding company structure can be useful if the original company has transformed into a big and complex entity, as such what happened with Google. As its units become organically misaligned, it is important to adopt a new structure that will allow this. In line with the new move, Google has appointed Sundar Pichai as the new CEO.
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