A Google employee poses with Nexus 7
A Google employee poses with Nexus 7 tablets at a promotional event in Seoul September 27, 2012. Reuters/Kim Hong-Ji

Local wireless service providers like AT&T and Verizon will soon have to compete with Google that has launched its wireless service for smart phones in the US. What makes the Google wireless service different from other local wireless providers is that it lets users pay only for the data used on the network instead of paying a bulk amount for fixed amount of data. Only Google Nexus 6 smart phone owners can avail this scheme, according to reports.

A report on CNET says Google has a unique offering for its wireless service, wherein, users can make phone calls or use data using Wi-Fi connection in their vicinity and in those cases, where they do not have access to Wi-Fi, they can use cellular radio signals, which will cost them more.

Another latest report on CNET says, Google will offer a plan for $20 per month in which users get voice, text, Wi-Fi tethering and international coverage in more than 120 countries. Users will have to pay an additional $10 per GB per month. Google will refund the unused data to its users and the service does not need an annual contract.

Google has not built its own wireless network to make this service available, it has tied up with US based carriers T-Mobile and Sprint to use their networks, reports CNET. Currently, Google has strong influence in the wireless industry with its Android OS which runs more than 80 percent of the smart phones across the world, as per the report on CNET.

According to a report on USA Today, the entry of Google into the wireless service segment will bring in more changes for the smart phone customers. The report also mentions that, Google has turned existing markets in the past.

Google’s entrance into this segment could concern wireless companies as the search engine giant has the required resources and influence to change the face of the industry, points out CNET. Google has been a trendsetter in many cases. In 2010, the search engine giant undertook the ‘Google Fiber’ project, in which the company gave tough competition to the home and business internet service providers by offering internet connections to people based in Austin and Kansas City at a price that was much cheaper than its well established rivals like AT&T, Comcast and Verizon. Google has also been experimenting with solutions that will take internet connectivity to rural areas in developing countries through high flying balloons with a project named ‘Loon’, reports CNET.

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