Google glass
Tiago Amorim of Brazil, poses with a Google Glass eyewear frame in Manhattan, New York September 19, 2014. Reuters/Adrees Latif

Google has plans to revive Google Glass, with the company hard at work developing Project Aura, its new wearable technology initiative. For this upcoming device, Google opted to collaborate with Amazon's secretive research facility, Lab126.

Project Aura was reportedly launched in June as part of the company's move to develop its wearable technology department. According to Business Insider, Project Aura will remain within Google and will not become a standalone company under Alphabet or part of Nest. This way, Google can still foster collaboration with other technology initiatives just like Soli, a gesture control system, and Cardboard, a unique cardboard virtual reality headset.

Although Tony Fadell, the CEO of Nest, will still have a high level of oversight over the project, it remains unclear whether or not circumstances will still be the same after Nest becomes a separate company under Alphabet.

Tech Times has pointed out that despite the growing popularity of virtual reality devices today, it is unclear whether or not Project Aura will be focused on this particular medium. Some tech users are expecting the new Google Glass to be a VR device, especially with the launch of Facebook's Oculus virtual reality headset coming out soon.

To ensure that the new Google Glass will be top of the line, the company has reportedly been on a hiring spree to bring in more talent, according to the Wall Street Journal. Since the Internet became abuzz with reports of Google Glass' redesign, news about the company hiring engineers, project managers and developers started to surface online as well.

A full revamp for the Google Glass, especially after it was heavily criticised, just might be the rebranding that it needs. It might also open more doors for Google to work on other types of wearable technology.

According to the report, the new Google Glass will be unveiled in all of its fully redesigned glory sometime in 2016.

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