Sundar Pichai speaks about wearables during at the Google I/O developers conference on June 25, 2014
Sundar Pichai, Google's senior vice president of Android, Chrome and Apps, speaks about wearables during his keynote address at the Google I/O developers conference in San Francisco June 25, 2014. REUTERS/Elijah Nouvelage

Sundar Pichai, Google's head of product has recently "attacked" a philoshpy revolving around expensive products including those of Apple. In an interview with Forbes, the Google executive shared his thoughts about Apple CEO Tim Cook's take on the Android line. Like Steve Jobs, Apple's top honcho also took a jab at Android's rib cage.

In Pichai's interview, he discussed the differences between Google's Android mobile operating system to Apple's iOS product. As the Google official said: “Users use our services by choice. These are very loved products. We have many many products that have more than 1 billion users. They provide a lot of value. And we provide many of these services for free. It’s a bit irresponsible to say everything should be many hundreds of dollars [as most Apple products are].”

Pichai also noted that offering a free service does not mean that a company cannot profit from it. There are myriad but many ways that it can happen. He also pointed out that Apple's elitist approach can be quite creepy. He added: "We have figured out a way to provide important services to users responsibly. I think that matters. Most users if you ask them, they are comfortable with how it works."

As if to add more fire, The Wall Street Journal reported recently that Google and Apple are on the move to talk up jobs in Europe. This is in line with mounting pressure from competitors and legislators in the region. Specifically, around one million Europeans with digital qualifications will be training under Google. Apple, on other hand, is expected to invest around $2 billion just building its first two data centers in the region. Both companies are also expected to release their new flagship smartphones within the year but no official details have been confirmed.

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