Finalists for IAB Awards released
The finalists for the IAB Awards have been announced. Mediacom and Publicic Mojo led the nominees.
The shortlist:
Category: Brand Awareness and Positioning
Droga5 - 4320LA & 4320SYD; V Australia
Mediacom - Alienware Clan Challenge; Dell
Ikon Communications - Commonwealth Bank & Domain Partnership; Commonwealth Bank of Australia
Category: Direct Response and Lead Generation
WHYBIN/TBWA/TEQUILA - Take the Wheel; Nissan Australia
Ikon Communications - Commonwealth Bank Continuous Online Marketing Programme; Commonwealth Bank of Australia
Mediacom - SMB Campaign Nov09-Jan10; Dell
Category: Product Launch
Emitch - iPhone Application Launch; Domino's Pizza
Mediacom - Avril Lavigne Black Star; Procter & Gamble
OMD Australia - Brave Wave!; Neutrogena Wave
ZenithOptimedia - 5 Seeds; Lion Nathan
Category: Brand Loyalty and Retention
Publicis Mojo - Members' Lounge; Virgin Mobile
Bullseye - B Your Best - The Wellbeing Revolution; Blackmores Limited
MF - The Hit List; Commonwealth Bank of Australia
Category: Brand Destination Site
Colman Rasic - You Know Who You Are; Premium Beverages - Coopers
Publicis Mojo - Melbourne - The Adventures of Freddo; Cadbury
Leo Burnett - Canon EOS Photochains; Canon
Category: Cross-Platform Integration
WHYBIN/TBWA/TEQUILA -Take the Wheel; Nissan Australia
Publicis Mojo - Melbourne - The Art of Walking; Tourism Victoria
Mediacom - Alienware Clan Challenge; Dell
Category: Branded Content
ZenithOptimedia - 6 Beers of Separation; Lion Nathan
Publicis Mojo - Melbourne - The Art of Walking; Tourism Victoria
Publicis Mojo - Melbourne - The Adventures of Freddo; Cadbury
Category: Search Marketing
Dgm - Allianz Search Campaign; Allianz
e-channel Online - Flight Centre Paid Search Marketing Campaign; Flight Centre Limited
Experian Hitwise - SCTI Online Offline Integration; Experian Hitwise
Category: Social Media Marketing
Mediacom - Spring Racing Carnival; Yellowglen
Mediacom - Pringles King Can; Procter & Gamble
Leo Burnett - Canon EOS Photochains; Canon
Category: Rich Media and Digital Video
Longtail Communications - Zoom; Dale Alcock Homes
Mindshare - Sydney - Land Rover Defender 90 - Content Distribution; Land Rover
OMD Australia - $1 Board Game; McDonalds
Category: Not-for-Profit / Public Service
FNUKY - Censordyne; GetUp!
Starcom - Pedigree Dog Adoption; Mars Petcare
303 - Jesus. All About Life; The Bible Society, NSW
The announcement of winners will happen in Sydney on July 22nd.
Interactive Advertising Bureau CEO Paul Fisher called on Fast Moving Consumer Goods (FMCG) advertisers to make use of online display ads.
"Once again the FMCG sector has dominated the finalists list, highlighting both the exceptional quality and effectiveness of well executed online strategies and campaigns and also the disparity between this quality and the investment by the FMCG sector in online advertising, accounting for a mere five per cent of the $500m annual general display category. I'm hopeful that the Awards will continue to showcase to FMCG marketers the incredible benefits that online can bring to their marketing campaigns," he said.