The finalists for the IAB Awards have been announced. Mediacom and Publicic Mojo led the nominees.

The shortlist:

Category: Brand Awareness and Positioning

Droga5 - 4320LA & 4320SYD; V Australia

Mediacom - Alienware Clan Challenge; Dell

Ikon Communications - Commonwealth Bank & Domain Partnership; Commonwealth Bank of Australia

Category: Direct Response and Lead Generation

WHYBIN/TBWA/TEQUILA - Take the Wheel; Nissan Australia

Ikon Communications - Commonwealth Bank Continuous Online Marketing Programme; Commonwealth Bank of Australia

Mediacom - SMB Campaign Nov09-Jan10; Dell

Category: Product Launch

Emitch - iPhone Application Launch; Domino's Pizza

Mediacom - Avril Lavigne Black Star; Procter & Gamble

OMD Australia - Brave Wave!; Neutrogena Wave

ZenithOptimedia - 5 Seeds; Lion Nathan

Category: Brand Loyalty and Retention

Publicis Mojo - Members' Lounge; Virgin Mobile

Bullseye - B Your Best - The Wellbeing Revolution; Blackmores Limited

MF - The Hit List; Commonwealth Bank of Australia

Category: Brand Destination Site

Colman Rasic - You Know Who You Are; Premium Beverages - Coopers

Publicis Mojo - Melbourne - The Adventures of Freddo; Cadbury

Leo Burnett - Canon EOS Photochains; Canon

Category: Cross-Platform Integration

WHYBIN/TBWA/TEQUILA -Take the Wheel; Nissan Australia

Publicis Mojo - Melbourne - The Art of Walking; Tourism Victoria

Mediacom - Alienware Clan Challenge; Dell

Category: Branded Content

ZenithOptimedia - 6 Beers of Separation; Lion Nathan

Publicis Mojo - Melbourne - The Art of Walking; Tourism Victoria

Publicis Mojo - Melbourne - The Adventures of Freddo; Cadbury

Category: Search Marketing

Dgm - Allianz Search Campaign; Allianz

e-channel Online - Flight Centre Paid Search Marketing Campaign; Flight Centre Limited

Experian Hitwise - SCTI Online Offline Integration; Experian Hitwise

Category: Social Media Marketing

Mediacom - Spring Racing Carnival; Yellowglen

Mediacom - Pringles King Can; Procter & Gamble

Leo Burnett - Canon EOS Photochains; Canon

Category: Rich Media and Digital Video

Longtail Communications - Zoom; Dale Alcock Homes

Mindshare - Sydney - Land Rover Defender 90 - Content Distribution; Land Rover

OMD Australia - $1 Board Game; McDonalds

Category: Not-for-Profit / Public Service

FNUKY - Censordyne; GetUp!

Starcom - Pedigree Dog Adoption; Mars Petcare

303 - Jesus. All About Life; The Bible Society, NSW

The announcement of winners will happen in Sydney on July 22nd.

Interactive Advertising Bureau CEO Paul Fisher called on Fast Moving Consumer Goods (FMCG) advertisers to make use of online display ads.

"Once again the FMCG sector has dominated the finalists list, highlighting both the exceptional quality and effectiveness of well executed online strategies and campaigns and also the disparity between this quality and the investment by the FMCG sector in online advertising, accounting for a mere five per cent of the $500m annual general display category. I'm hopeful that the Awards will continue to showcase to FMCG marketers the incredible benefits that online can bring to their marketing campaigns," he said.