Facebook’s Privacy Basics: Users’s Guide For Better Understanding

Facebook was recently prompted by criticisms regarding the company's lack in transparency on how they gather data from its users. Currently the company is in the process of updating its data policy. The networking giant is also coming up with "Privacy Basics", a web page which will guide users on how to control their information and with some interactive tips as well.

The company has 1.35 billion active users to date. Facebook has been receiving negative comments for not disclosing how they track users on the site and off site so it can package information for advertisers. Facebook users have complained about the company's complicated policies and its unpredictable changes in its privacy controls. The company is also subject to the terms of the 2011 Federal Trade Commission settlement under which the company must obtain explicit approval from concerned users before sharing any more of their privacy information, CNET reports.

The changes that were introduced this week talk mainly about the company's way of telling its users more clearly on what they do to their information. Apparently the changes have no effect on the company's way of collecting data and have no effect on user settings.

Another measure made by Facebook is the release of Privacy Basics which will give users helpful tips and how-to guide so that they can take charge of their own personal accounts. Next up will be updates to terms, data and cookies policy also another step to improve their services. The company is also improving ads based on the apps the users utilise and sites the users normally visit. Users are also given more control over this kind of advertising.

Privacy Basics is Facebook's latest step that will help users make sure that they are sharing with exactly to whom they want, including privacy checkup, reminder for users who post info publicly and simplified audience selectors. In addition, users can learn more about untagging, unfriending and blocking, and how users can properly choose an audience for personal posts. The Privacy Basics is available in 36 languages.

Facebook will welcome comments and suggestions regarding the changes up until November 20. The company will in turn provide final updates after they gathered all information.