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People are silhouetted as they pose with mobile devices in front of a screen projected with a Facebook logo, in this picture illustration taken in Zenica October 29, 2014. Facebook Inc warned on Tuesday of a dramatic increase in spending in 2015 and projected a slowdown in revenue growth this quarter, slicing a tenth off its market value. Facebook shares fell 7.7 percent in premarket trading the day after the social network announced an increase in spending in 2015 and projected a slowdown in revenue growth this quarter. Reuters/Dado Ruvic

Facebook has now officially joined the ranks of some of its competitors when it comes to artificial intelligence. Just recently, the highly used social network has launched its very own personal assistant, "M," which can be turned on through Facebook Messenger.

With this new feature, Facebook users can ask for any information that they deem useful to them. Just like Siri, Google Now, and Cortana, "M" can ube used for knowing addresses, finding the perfect gift for a certain person, etc.

"'M' is a personal digital assistant inside of Messenger that completes tasks and finds information on your behalf," said David Marcus, the social network's Head of Messaging. "It is powered by artificial intelligence that is trained and supervised by people."

As Marcus has pointed out, what makes "M" different from its rivals is that it actually completes the tasks it is told to do. For instance, a user trying to find the perfect gift for a friend can ask "M" for options. Instead of merely giving out suggestions, Facebook's new digital assistant will actually go further and actually order the item chosen by the user.

In today's highly technological world, multiple tech companies have already launched their own articifially intelligent personal assistants. Facebook, however, has claimed that it has made some major developments to its version.

At a recent developers' conference, it was revealed that Facebook has successfully made a computer understand what the "Lord of the Rings" plot was all about, as reported by Tech Times. According to the company's claims, the computer managed to correctly answer questions about the film.

For "M" to work, there is a small button that users will have to click at the bottom of the Messenger app. It must be noted that the feature will not use social data was obtained from the network through the years - ever since the user joined Facebook. It will only use data that the user gave during the conversation with "M."

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