Domino’s to sell thickshakes and ice cream in cups in July 2017

By @vitthernandez on
Domino's Pizza
The sign of a Domino's Pizza restaurant is seen in Paris, France, October 27, 2016. Reuters/Charles Platiau

Although Domino’s Australia plans to expand its menu and sell by July 2017 thickshakes and ice cream in cups, the fast food chain would also push for more pizza sales in the country. For Domino’s CEO Don Meij, there’s more room to sell Australians pizza since Aussies eat only one-tenth of the volume of pizza Americans eat.

Compared to French, Aussies eat only one-sixth of amount of pizzas and only one-third when compared to Germans, Business Insider reports. But Australian appetite for pizza is increasing since in October, Domino’s Australian and New Zealand stores recorded the largest like-for-like growth in the fast food chain’s history.

As a result of the 17.66 percent hike in same store sales for the first 16 weeks of the financial year, shares of Domino’s went up 6.5 percent to $72.67. The strong first quarter performance made Meij up the 2017 financial year profit guidance to 30 percent at Domino’s yearly general meeting on Monday.

The guidance was higher than the previous 25 percent, similar to the 5 percent increase in the previous year’s annual guidance of 20 percent. At the end of Domino’s 2016 financial year, the fast food chain had a 43.6 percent increase in net profit to $92 million, Courier Mail reports.

Meij also announced Domino’s would offer in July 2017 thickshakes and ice cream cups to get a bigger scoop of the $700-million Australian milkshakes and smoothies market. The fast food would add 800 ice cream machines to its store network in Australia.

He says Domino’s targets to get 10 percent of the market. Meij adds that besides thickshakes which are part of the milkshakes and smoothies market in Australia, the market opportunity is even bigger with the offer of ice cream and sundaes.

Meij claims Domino’s is the market leader in the “internet of food” space in Australia with a 40 percent share, outpacing Foodora and Deliveroo. He adds the company is in the last stages of approval of its drone delivery service in New Zealand through a partnership with Flirtey.