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IN PHOTO: An American flag is seen on a grave as part of the "Flags-In" ceremony, ahead of Memorial Day, at Arlington National Cemetery in Washington May 21, 2015. In advance of Memorial Day, soldiers of the 3rd U.S. Infantry Regiment (The Old Guard) place American flags at the foot of more than 228,000 graves during the annual "Flags-In" ceremony at Arlington National Cemetery." REUTERS/Carlos Barria

PacSun has been singed this Memorial Day weekend by patriotic Americans. Angered by the depiction of the upside down American Flag, shoppers have taken to the social media to express their rage. The company has since apologised.

The popular clothing store, Pacific Sunwear of California Inc in its store display had a T-shirt having the American Flag upside down. This T-shirt designed by ASAP has enraged Memorial Day Weekend shoppers, who have flooded the social media with complaints. The controversial T-shirt was removed from the Alabama store, where it was prominently displayed. The customer, Florida resident Rachel Zawacki-Kuss, took to her Facebook about the offensive shirt. "Saw this at your location at Tanger Outlets this morning in Foley, Alabama. I understand freedom of speech but this shirt, displayed prominently at the entrance of your store, for Memorial Day weekend is more distasteful and disrespectful than anything I thought I'd see. I will not be shopping at PacSun again,” she wrote. This message received over 5000 shares. Customers have also taken to Twitter with hashtag #BoycottPacSun trending in the cyber sphere.

PacSun has responded to the customer complaints and withdrawn the offensive item from the display. In a statement to E! News, the company said, “Out of respect for those who have put their lives on the line for our country, we have decided to stop selling the licensed flag t-shirt and are removing it from our stores and website immediately. We thank the men and women in uniform for their extraordinary service."

According to the US Code of laws, the flag should not be displayed upside down except in times of extreme distress or danger to life and property. Customers felt that Pacsun should have shown more sensitivity especially for a Memorial Day weekend, when the country honours its martyrs.

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