Coca-Cola
Cases of Christmas branded Coca-Cola are shown for sale inside a Target retail department store in San Diego, California November 17, 2014. Reuters/Mike Blake

In its 2015 Super Bowl commercial with a theme “#makeithappy,” Coca-Cola wants to make the Internet a happier place. With “Show Me Love” by Hundred Waters playing in the background, the ad sends a message against cyberbullying.

The Coca-Cola 2015 Super Bowl commercial begins with a teenage boy in tears while sitting at his computer looking at cruel comments being posted by his peers. Meanwhile, a technician in a server room knocks over Coca-Cola into the mainframe out of the blue. The drink then spreads inspiring messages through several technology products.

It appears that Coca-Cola is going in a different direction after its 2014 Super Bowl ad titled “It’s Beautiful” caused social outage with critics slamming its choice to feature people, including two gay fathers, from across the United States singing “America The Beautiful.”

Coca-Cola Trademark vice president and general manager Andy McMillin explained that while the negativity on the Internet cannot be solved, the world’s biggest advertising stage can be used to drive awareness. He said in a statement, “If a brand can make people pause for a minute to think about what they’re going to say online, Coke is the brand to help inspire happiness and positivity.”

Published on Feb. 1, Sunday, on YouTube, the one-minute “Official Coca-Cola "Big Game" Commercial 2015 #MakeItHappy” clip reached almost 2.5 million views after one day with more than 1500 likes and almost 100 thumbs down. Watch it here:

Credits: YouTube/Coca-Cola

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