A man holds a can of beer as he leans out the window of a taxi as it passes the Cenotaph during the annual ANZAC Day march through central Sydney April 25, 2014.
A man holds a can of beer as he leans out the window of a taxi as it passes the Cenotaph during the annual ANZAC Day march through central Sydney April 25, 2014. Australia and New Zealand on Friday marked the 99th anniversary of the first major military action involving Australian and New Zealand forces during the First World War. ANZAC is an acronym for Australia and New Zealand Army Corps. Reuters/David Gray

GoCatch taxi app has yet again challenged the transport industry giant Cabcharge with the introduction of its advanced wireless payment system.

The taxi booking app will allow some of the taxi drivers the Mint Payments terminals for a month trial post-confirmation of the deal with ASX-listed company. The payment system will have pocket-sized card reader which can be used on the tablets or smartphones of the taxi drivers and will be known as the EFTPOS machine.

The EFTPOS machines will be tested in Sydney’s pilot group before it is made available to the 35,000 licenced drivers. The introduction of the application in the regulated taxi market of AU$5.4 billion has made it even more challenging for Cabcharge to retain its earlier position in the industry.

The partnership of GoCatch with ASX will broaden the scope of the taxi booking app by allowing commuters to call taxis from street corners or cab queues. It will not make it confined to only online booking.

“Roughly half of all taxi jobs in Australia are hailed from the street or taxi rank, representing a bog opportunity for goCatch to monetise payments for these journeys,” goCatch boss Ned Moorfield stated on Monday.

The taxi booking app has been provided significant funding from various investors, including businessman James Packer and co-founder of Seek, Paul Bassat.

Since the emergence of hi-tech taxi booking services and applications, Cabcharge has been facing lots of difficulties due to the lack of technologically advanced systems. Cabcharge’s new chief Andrew Skelton ensured that the company would live up to the expectations of the customers by becoming tech savvy like Uber, Ingogo and GoCatch.

To make sure Cabcharge reaches the position it was earlier at, it is essential for the company to ensure there is no misuse of the sources of revenue earned. This will help it to enhance its share of booking and payments online.

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