Bindi Irwin goes full blast to promote first limited edition shirts; proceeds go to wildlife conservation

There’s only a couple more days to buy a limited edition t-shirt that Australian celebrity Bindi Irwin has designed to support wildlife conservation, and she’s going all out to market it online.

For the past few days, the 17-year-old has taken to Instagram to promote the black shirts she has created with a company called Represent. The project seeks to help raise funds and awareness for Wildlife Warriors, her family’s conservation organisation. Two weeks ago, Bindi launched the shirts on her social media account.

The “Dancing With The Stars” season 21 winner posted a photo of herself wearing a black shirt with the words, “The earth is art in motion,” while carrying a black-headed python around her neck. She captioned it, “Guys!! I'm so excited, I have wonderful news! Want to help support wildlife conservation? Officially announcing my brand new shirt supporting wildlife conservation with @wildlifewarriorsworldwide. The link is in my bio. They are only available for 14 DAYS!! Check it out at represent.com/bindi Thank you for all of your support, it means the world.”

A week after, Bindi uploaded another version of the photo and captioned it, “By wearing this shirt, you are protecting wildlife and wild places all over the world. Thank you, thank you, thank you for all of your support.” For her most recent salvo, she posted a video to promote the shirt, which will be on sale until July 1.

The shirt, which seeks to celebrate the beauty of Mother Nature, comes in various styles including the short-sleeve tee that Bindi modeled in her posts, as well as racerback tank, tank top and fitted tee.

The campaign’s beneficiary, Australia Zoo Wildlife Warriors, was established in 2002 by Bindi’s parents: Steve and Terri Irwin. The organisation seeks to include and involve other caring people to support the protection of injured, threatened or endangered wildlife – from the individual animal to an entire species.