A customer pays for a Fosters beer at the Occidental Hotel in central Sydney June 21, 2011
A customer pays for a Fosters beer at the Occidental Hotel in central Sydney June 21, 2011 Reuters/Tim Wimborne

Australians have spent $2.34 billion on online shopping while drunk, new research has found. One in five Australians does internet shopping after hitting a bottle of booze, which often ends up with buyer’s regret.

The practice costs as much as an average of $388 each. The research has been conducted by comparison site Finder.com.au.

It has been suggested that tipsy people have a habit of purchasing weird items such as dog costumes. Australians are most likely to spend money on clothing, with nearly one in 10 restocking wardrobes after few cheeky drinks.

The next most common drunk purchases are home-delivered snacks and more alcoholic drinks. Tipsy shoppers also spend on lottery tickets, shoes and electronics.

Women are generally fonder of shopping than men; it is reportedly the same case after a drink. Females are the worse offenders in drunk shopping as they spend as much as $457 in one drunken hit. This amount is comparable to only $308 for men.

Credit cards and booze do not always mix, according to Finder.com.au editor-in-chief Angus Kidman. “If you’ve ever had one too many drinks and woken up the next morning wondering what on earth you bought last night, you’re not alone,” News.com.au reports him as saying.

Kidman said more Australians are waking up from a night of drinking with regret. All it takes is an internet connection and too many drinks.

“Over 650,000 Australians have even gone as far as paying for a holiday online while in an inebriated state,” Kidman stated. He believes the problem is set to get worse, so he encourages consumers to be careful.

Shopping while drunk is expected to become a bigger problem as several businesses post products through apps. Social media marketing is also a trend. The tendency is that a tipsy person may scroll through Instagram only to enter credit card information in a moment.

Australians, whether tipsy or not, are fond of shopping online. Many opted to do Christmas shopping online last month. December was a busy month for Australia Post, with the country’s posties making a record 37 million deliveries in only 31 days.

Australia Post ensured that most packages made it to their destinations before Christmas Day, making over 37 million parcel deliveries in the four weeks leading up to the holiday. The postal service’s executive general manager Bob Black said they added up to 2,000 staff members to get the job done.