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StumbleuponAccording to David Thodey, chief of Telstra, the company's annual general meeting today regarding the telco's multi-billion dollar IT transformation project had hindered its ability to change prices on its products, and it has quite a negative impact on sales.
The admission came as one angry shareholder lashed out at the board for having broadband prices which were way off course as compared with the market.
The shareholder admitted that he was no longer a customer of Telstra thanks to its sky high prices and the company's policy to allow charges on excess data on some plans to be unlimited, rather than sharply cutting or shaping the data transmission antes when a customer went over the limit border of their plan's allowance.
Mr Thodey said that they were not able to update new prices in the market for 12 months because of the transformation.
Also, the company's ability of growing its market share has been affected significantly because of the pricing problems. Just taking this year into account, fixed-line internet sales growth had dropped to 13.3% as compared from last year's 20.5%.
Broadband users do not even need to do much research or browsing to seek for broadband deals which are far cheaper than that of Telstra.
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