Windows 7 an opportunity for Apple to sell more Macs?

Following the failure of Windows Vista, Apple is not putting any of its money on Microsoft's latest operating system, Windows 7 to be any more impressive than its predecessors.  And with that, Apple is aiming to take advantage of customers who are fed up with Microsoft.

"Users are really growing tired of Windows and the headaches it brings. We've seen this with Vista, XP, and the other Windows operating systems going all the way back," said Brian Croll, Apple's vice president of Mac OS X worldwide product marketing.

"We think a lot of folks will look at that as the straw that broke the camels back," he said. "People are tired of the headaches with Windows and this is another great excuse for people to check out the Mac."

According to CNET.com , Windows XP users who wish to upgrade to Windows 7 will need to erase the hard drive, install Windows 7, re-install applications, and update everything. This may just prove too much of a hassle for users.

Thus, Apple is hoping that many XP users will instead choose to check out a Mac. But the cost of a new computer and the software price tag are something Apple is concerned that will likely turn potential customers away. Apple declined to say if it was planning any price cuts of its products to welcome potential Windows users.