YouTube mulls over what to do..
SAN BRUNO - On Monday, YouTube began testing the possibility of an option allowing users to choose between watching lengthy ads prior to uninterrupted videos or having brief ads mixed with their viewing.
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The experiment is a result of Google continuing to work on ways to generate income from globally popular video-sharing website YouTube, which it bought just three years ago.
"Today, we started running a small test that will give users more control over how they watch advertising on YouTube," product manager Phil Farhi said in a message posted on the California firm's official business blog noticeboard.
"We are constantly testing a wide range of options to find the right advertising format for the right content on YouTube, and we think giving users a say in the process helps our efforts."
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