Apple's Partnership with Google Expires in 2015 as the Company Works on its Own Search Engine

Expiration of Google and Apple's deal in 2015 may usher in new Safari developments including a possible new search engine. Can Apple create its own "Google" search platform?

Firefox turned its back already on Google. It stopped using Google as its default search engine and Apple is believed to follow the same path. Google has been the primary search platform on the Safari browser. The partnership dates back five years ago but that should end soon in early 2015 according to The Daily Mail. Likewise, Yahoo or Bing may be in line to replace Google.

If Apple will not push through with either, analysts see the tech giant devising its own search engine. Nonetheless Amir Efrati of The Information said that Microsoft and Yahoo have started looking into becoming Apple's default iOS and Mac search engine. The decision on what to do about its default engine will be based on 'quality of the product as much as the potential money made from search ads' according to Efrati.

According to AppleInsider, Apple veered away from Google with its launch of the iOS 7 and in Siri. From then on, Microsoft's Bing provided the search results from audio requests. However, users can still request Siri to search Google depending on their preference.

Additionally, Yahoo CEO Marissa Mayer, urged Apple to leave Google as its default iOS search engine. The CEO reached out to Mozilla to choose Yahoo as the default provider for Firefox.

Apple leaving Google remains a strong possibility according to the report as the tech giant has been taking out Google services steadily from its default settings. Previously, iPhones came with Google Maps but in a controversial move, the company created its own mapping solution. The iOS also no longer came with YouTube.

Apple and Google's "rift" supposedly started when Google launched its Android platform directly competing with the iOS and Apple products.