Apple’s Nicer Attitude: Despite The Sincerity Still Aims For More Commercial Gains

After Tim Cook ended talks about his sexuality, Apple faces new questions from analysts regarding the slight change in the way the company looks at things. The company remains to be aggressive with its products and remains focused in its vision to give quality services to their millions and millions of patrons. However, the sudden change on how they treat its other agendas becomes evident.

Is this a marketing tactic to gain commercial gains? Or, is the change based on its big man's personal crusade?

Cook is definitely far flung from the recent PR machine that runs the company. With the CEO's manners and thoughtfulness, it wouldn't be surprising that the company will imbibe Cook's personality. With that said, analysts wonder if this would mean renovation of the Apple brand adapting to a fast changing world.

Undeniably, Apple is a worldwide presence and needless to say many try to rival and even surpass the success of the giant company. The company had its own share of having an aggressive and for the lack of better words, having an image of arrogance associated with Apple's management and of course its brand.

Recently, it was noticed that Cook acts faster in apologizing for errors and has been self disparaging during events and product launches. Not to forget his latest act when he published an essay through Businessweek last week. An essay where openly talked about his sexual preference and trading off his own privacy.

Such changes may appear sincere, but the agenda for commercial gains cannot be set aside. With Apple's attempt to penetrate mainland China battling it out with major Chinese brands, the shift in attitude will definitely benefit the company's venture.

Cook aims to be intimate with its avid fans and users. The company has successfully landed on consumers' ears, laps and hands, by next year expect Apple to be seen on consumers' wrists. According to a survey reported by CNET, 73 percent of teens said that they want iPhone as their next phone. The survey shows an amazing leap despite the fact that Apple brand is not focused on youngsters. Such survey challenges rivals like Samsung to work hard in terms of connecting to emotions of consumers.

The changes that Apple is showing appear to be effective in reaching out to the general market. With Cook taking the lead, Apple's nicer and more open image could definitely bring the tech giant a step higher from its rivals.