Apple’s 27-Inch iMac With 5K Retina Display Gets Massive Price Cut, ‘The Best Desktop We’ve Ever Made,’ Says Apple Exec

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A man looks at his Apple iPad in front an Apple logo outside an Apple store in downtown Shanghai March 16, 2012. Reuters/Aly Song

Apple’s all-in-one 27-inch iMac with 5K Retina display, a new configuration of it, can now be availed at a much lower price of $1,999. The original version of the device was attached to a launch price of $2,499 last October and can now be purchased for only $2,299.

CNET has stated that both of these variants still use the fourth-generation Intel Core i-series processors that were launched last year. What sets them apart from one another would be their CPU features and graphics card. The more expensive version – the original one – is powered by a 3.5 GHz CPU and an AMD Radeon R9 M290X and has a hybrid hard drive. The new configuration of the 27-inch iMac Retina, on the other hand, will run on a slower 3.3 GHz Core i5 and AMD M290, and sport a 1 TB Fusion hard drive.

“Customers love the ground-breaking iMac with Retina 5K display,” said Philip Schiller, the senior vice president of Apple’s worldwide marketing department. “Now, with a new lower starting price, even more people can experience the best desktop we have ever made.”

Apart from releasing cheaper and more affordable variants of the 27-inch iMac Retina, Apple has also introduced new 15-inch MacBook Pro with Retina display units that sport an all-new Force Touch track pad. They also have an more hour added to their battery life, much faster flash storage – up to 2.5 times faster – and faster discrete graphics, according to eWeek. Plus, the added hour to the unit’s battery gives its users up to nine hours of use on a single charge.

The new Force Touch track pad gives the device something extra special with built-in force sensors, as well as a Taptic Engine that is responsible for delivering haptic feedback. This allows the device’s users to click or touch any portion of the screen for a more uniform feel.

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