Apple Watch
The Apple Watch Reuters/Stephen Lam

Apple introduced a Reserve and Pick up service for the Apple Watch on June 17 at its online stores in US, UK and Australia, according to reports.

According to a report on CNET, the new service allows Apple Watch buyers to reserve a specific model of the Watch and purchase it at a particular time after trying it out at the Apple Retail Store. Buyers can choose a particular watch model online and then choose the location to check for its availability. While the expensive Apple Watch Edition is available only in select locations, the less expensive Apple Watch Sport and Apple Watch models are available at every location, reports CNET.

Buyers can reserve the Apple Watch model of their choice from 8 am local time each day but it cannot be guaranteed if they would get the smartwatch until the reservation is confirmed, reports PC Mag. "Due to high demand, it's possible this watch will become unavailable before you confirm your reservation," the PC Mag report quoted Apple’s website, as saying.

The option to buy Apple Watch from stores comes after the company assured this month that it would soon start selling some its models from its stores, PC Mag reported.

Until now, Apple Watch could only be ordered online but the new policy indicates that supply has started to balance the demand, CNET reported. In an alleged internal memo leaked in April, Apple retail chief Angela Ahrendts said she expected the Apple Watch online order only system to continue through May, according to the CNET report.

The new Reserve and Pick up service necessarily needs a reservation but according to a Apple’s press release shared on June 4, the company said it was working towards selling certain models at its stores, reports CNET.

Currently, Apple Watch is available both at online and retail stores in US, UK, Australia, China, Canada, Germany, France, Japan and Hong Kong and from June 26, the smartwatch will be sold in Mexico, Italy, South Korea, Singapore, Switzerland, Spain and Taiwan, as per the CNET report.

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