Apple had just sent its invitation to a media event happening on Sept 10 at Apple's headquarters in Cupertino, California, at 10a.m. Pacific, CNET reports.

The invitation is tempting with its tag line: "This should brighten everyone's day."

Apple sends media invites for its Sept 10 event

And what can possibly brighten every Apple fan's day other than news and updates about the much talked about iPhone 5S and iPhone 5C release, including updates on iOS7?

The iPhone 5S

Apple fans expect to get confirmation on features and specs of the highly anticipated iPhone 5S.

Earlier reports said that iPhone 5S will have a fingerprint sensor implanted in the home button which was supported by a follow report in 2012 when Apple purchased biometric security firm, AuthenTec. The said fingerprint sensor integration will bring Apple far ahead from its competitors since only Apple can eliminate the use of passwords and lock-screen codes through the finger print sensor.

According to a report from Apple insider, analysts for Apple devices were expecting that the alleged hybrid iPhone 5S will be 31 per cent faster with its "A7" chip. This chip was said to be capable of tracking motion which will allow user to a more convenient interface experience through their Apple handsets.

The iPhone 5S was also rumoured to have a 128 gigabytes of storage and a camera upgraded with a dual LED flash component.

The iPhone 5C

From budget iPhone, low cost iPhone, iPhone Lite, and now iPhone 5C, this reportedly cheaper iPhone device had been making the headlines early in 2013.

There had already been deceptive photo and video leaks of the iPhone 5C that Apple fans await ecstatically for the real deal.

The most consistent report about the iPhone 5C was that through its introduction, Apple can have a much better chance in the market share from the emerging markets in Asia and Brazil.

The iOS7

Apple fans also hope that the Apple Sept 10 media event will shed light on the advantages and enhancements that users can take advantage of from Apple's latest operating system - the iOS7.

The new look of the Apple iOS7 had already tempted users when it was revealed during the Worldwide Develop Conference.

Aside from the new look, fans were expecting for iOS7 to feature iTunes Radio, newly improved Siri and new tweaks to the Camera App.