Apple iMac
A new 27 inch iMac computer is seen follownig a presentation at Apple headquarters in Cupertino, California October 16, 2014. Reuters/Robert Galbraith

If latest reports are to be believed, Apple is not ready to take a break from the desktop segment. The Apple iMac 2017 is very much in the pipeline along with some great other Macs. Apple has been a winner in the smartphone segment with every one of its iPhones setting new records. Now that Microsoft has released its Surface Studio in October, the competition is stronger than ever before.

As per a report on Fortune, Apple CEO Tim Cook has responded to concerns over the Mac line of products. Cook has told fans not to worry and also adding that amazing desktops are on the company’s roadmap. Cook reportedly did not reveal anything else about the desktops, including the iMac 2017 or when these will be unveiled. However, he did say that desktops still play a very important role in Apple’s business.

“The desktop is very strategic for us. It’s unique compared to the notebook because you can pack a lot more performance in a desktop—the largest screens, the most memory and storage, a greater variety of I/O, and fastest performance. So there are many different reasons why desktops are really important, and in some cases critical, to people,” Cook wrote an Apple employee discussion board, confirmed by Tech Crunch.

Apple did hold a very Mac-specific event in October where the Cupertino-based tech giant only released a MacBook Pro featuring a Touch Bar just above the keyboard. The Apple iMac 2017 was not even mentioned then. Fans were left thoroughly frustrated as they were all expecting a brand new iMac all-in-one desktop, new Mac Mini and a high-end Mac Pro. Analysts and shareholders are pretty concerned about the Mac business.

There has been a 17 percent decline in fiscal fourth quarter revenues, ending Sept. 24. Apple generated US$5.7 billion (AU$7.92 billion approx) in revenue and unit sales were down 14% to 4.9 million. In the fiscal third quarter, Mac revenue fell 13% and unit sales dropped by 11% year over year. Stay updated on IBT AU for more updates on the Apple iMac 2017 and other Mac products.

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