Andy Murray of Britain returns a shot during his men's singles tennis match against David Ferrer of Spain at the Shanghai Masters tennis tournament in Shanghai October 9, 2014. REUTERS/Aly Song
Andy Murray of Britain returns a shot during his men's singles tennis match against David Ferrer of Spain at the Shanghai Masters tennis tournament in Shanghai October 9, 2014. REUTERS/Aly Song REUTERS

Some professional athletes want to build name recognition in their respective fields of career. A personal logo certainly tells a long story about an athlete, more than branding or making a difference. Recently, World No. 6 Andy Murray has unveiled his personal logo, which he will put on display for the first time at the Australian Open.

Back in October 2013, Murray has tasked Aesop Agency, a London-based branding agency, to create a brand identity for him and his management company "77" following an eight-way pitch. Ahead of the first Grand Slam tournament of the 2015 season at the Australian Open, in which Murray is seeded sixth, Aesop has revealed what the Scot's logo looks like. The logo features Murray's initials and the number 77 inspired by Murray's Wimbledon glory in 2013. Murray became the first person to win the Wimbledon title in 77 years since Fred Perry in 1936.

Aesop Agency Design Director Dan Calderwood said in a press release that they wanted to created a logo that would capture Murray's energy and spirit. "It's simple and striking, with heraldic cues that echo his dominance on the court."

Martin Grimer, who serves as Aesop Agency's executive director, said it was great fun working with Murray in creating his personal logo. Grimer added that it is even more exciting to have launch it in a major tournament.

Murray's new logo will be featured on his on-court bag and training T-shirts in Melbourne. Then, the logo will be put on display on the rest of Murray's apparel and accessories. Aesop Agency has yet to release photos of how the logo will look on Murray's bags and shirts. Click here to see Murray's logo.

Meanwhile, fans have expressed their reactions when the logo was unveiled. Generally, the fans were pleased and thought it was nice to include the 77-year gap between Wimbledon champions Perry and Murray.

"@BrandRepublic: What do you think of Andy Murray's logo? I think it's rather delicious! Well done @AesopAgency

— Semi Da-Cocodia (@SemiSpouts) January 15, 2015

Nice work @AesopAgency on new identity for @andy_murray Clever solution to what sounds like a tricky little brief.

— Tom Russell (@Tom_Russell14) January 15, 2015

@AesopAgency Great job on the Andy Murray logo. Like the use of the '77' years since British man won Wimbledon! pic.twitter.com/zoL5qWgrb2

— Ben Durman (@durman_ben) January 15, 2015

@AesopAgency Lovely work on the Andy Murray logo. Love the story around the number 77.

— Lantern (@lanterntweets) January 15, 2015

Such sporting logos aren't really unusual. Roger Federer uses his initials for his merchandise. Rafael Nadal, on the other hand, once had a bull design incorporated in some of his apparels. Real Madrid star Cristiano Ronaldo's CR7 logo represents his initials and jersey number. Golfers Tiger Woods, Greg Norman with his great white shark, and Jack Nicklaus with his golden bear are also among others who have created their own logos.

To reach the author of this article, email r.corpuz@IBTimes.com.au.

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