Amazon wins Emmys, offers subscription discount

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Amazon.com, Inc., the largest internet-based retailer in the U.S., celebrated its wins at the 67 th Primetime Emmy Awards by offering a one-day discounted subscription to Amazon Prime. The limited offer of $67 (AU$95.26) membership subscription will start on Friday at 12 a.m. ET and will end at 11:59 p.m. PT.

Existing Prime members can watch "Transparent" at no additional cost via the Amazon Video app for TV, connected devices, smartphones and tablets or online at Amazon.com/Transparent. New members can sign up for this limited-time Prime offer and enjoy the "Transparent" Season 2 this December, along with other movies, TV shows, music streaming service and free-two day shipping in 14 cities.

Amazon showed “Transparent” for free for a week when it won at the Golden Globe Awards last January.

This year, the company was nominated a dozen times and bagged five Emmy awards for original content for its “Transparent” series. Jeffrey Tambor took home the Emmy for Outstanding Lead Actor in "Transparent." Jill Soloway, the show’s director, won the Emmy for Outstanding Directing.

“Transparent” is the second Amazon original series to win an Emmy. Earlier this year, Amazon’s original kids series, “Tumble Leaf,” won five Daytime Emmy trophies, including Outstanding Preschool Children’s Animated Program, and was featured on the Amazon website.

"This has been an incredibly exciting year—with the Golden Globes wins in January and now twelve nominations and five Primetime Emmy wins,” said Michael Paull, Vice President of Digital Video for Amazon, as quoted by PCMag.

Meanwhile, Netflix won only four Emmys out of the 34 nominations it received, which is a big drop from the 31 awards it took home last year. Uzo Aduba won the Outstanding Supporting Actress for the comedy series, “Orange Is the New Black.”

HBO’s “Veep” made history for ending the five-year winning streak of ABC’s “Modern Family,” Fortune reports. Overall, it was a night for HBO, which is considered the leading premium cable network, as it won 43 Emmys. Runner-up to HBO was NBC, which nabbed the most Emmys awarded to any series in one year.