Amazon Go: Retailer introduces new means to check out at the grocery

By @royanwesha911 on
Amazon Go
The sign for the Amazon Go brick-and-mortar grocery store without lines or checkout counters, is pictured in Seattle Washington, U.S. December 5, 2016. Reuters/Jason Redmond

Amazon has introduced Amazon Go, an advanced grocery store with no checkout. Introduced in Seattle, the store uses advanced shopping technology allowing customers to buy products without standing in a checkout line.

Amazon provides its customers with Just Walk Out Shopping experience. They need to use the Amazon Go app while entering the advanced grocery store, buying products and leaving without standing in the checkout line. The app automatically keeps a track of the products chosen and removed from shelves. It also records the products put back on the shelves. When a customer leaves the store after shopping, a receipt will automatically reach his Amazon account.

A customer only needs a smartphone and a free Amazon Go app to use the service, which has been developed for over four years to make shopping easy.

Various kinds of meals are available at Amazon Go. “You’ll find well-known brands we love, plus special finds we’re excited to introduce to customers. For a quick home-cooked dinner, pick up one of our chef-designed Amazon Meal Kits, with all the ingredients you need to make a meal for two in about 30 minutes," according to Amazon.

The 1,800 sq ft advanced grocery store facilitates easy shopping experiences. Currently, the employees of the company are using this service. It will be officially launched in early 2017 for the common people. Amazon Go will also reach countries like Australia.

Watch Amazon Go: The world’s most advanced shopping technology