Google
A Google logo is seen at the garage where the company was founded on Google's 15th anniversary in Menlo Park, California September 26, 2013. REUTERS/Stephen Lam Reuters

Google is reportedly playing a different game starting this 2014 in order for its Nexus 6 to beat current phablet market leaders iPhone 6 Plus and Galaxy Note, respectively from Apple and Samsung.

Affordable Google Flagship

When Google introduced the Nexus 6, it came with a $649 starting price and the premium mark was justified by a 5.9-inch screen in Quad HD technology while the engine is composed of a quad-core Snapdragon 805 chip. A combo of 13MP rear shooter and 2MP front cam is also included.

Also, Google is deploying its fully revamped Android 5.0 or Lollipop with the Motorola-made Nexus 6 (as well as the Nexus 9 that HTC has assembled).

The initial impression made by the Internet search giant with its Nexus 5 sequel is the company is going high-end, likely attempting to scrape off chunks of the market pie dominated by Apple and Samsung.

However, Google has a different playbook in its employ, according to CNET, and one that would please the mainstream consumers. If plans push through, the now pricey Nexus 6 could soon lure in more buyers with a $199 sticker price, effectively undercutting the $300 asking price for both the 6 Plus and Note 4.

Deals with network providers

The cheaper Nexus 6 price will be made possible by Google's partnership with network service providers, which is a scenario hinted by the company's announcement that the latest Nexus smartphone will soon be carried the major telcos operating in the United States.

While it is unclear if the business model will also be used where the Nexus 6 will ship, in Australia or UK for instance, the strategy makes sense as many buyers appear to flock on devices that offer low initial payment schemes.

It is true that the cost will be higher compared to getting the unlocked version but Google is banking on the strings of success Apple has pocketed so far.

In essence, the Nexus maker is training its sight on two sets of smartphone shoppers - those willing to pay the higher price for SIM-free units and those unwilling to dig deep inside their pockets, initially at least.

By getting into the game that Apple and Samsung has been familiar with in the past years, Google is hoping that the Nexus 6 will gradually replicated the soaring sales numbers that normally are attached with the iPhone and Galaxy flagships, CNET said on its report.

The actual Nexus 6 release date is set to start in the early days of November 2014 with pre-orders already underway over at Google Play Store that seemed to have resulted in quick stock outs.