'The 100' season 5: New ad campaign being prepared

By @sachintrivedig on
'The 100'
A poster of "The 100" TV series. The 100/ Facebook

The ad campaign for “The 100” season 5 is being prepared and executive producer Jason Rothenberg has already seen a part of it. The producer teased this bit of information online, and he can’t wait for fans to see what’s in store.

Executives at CW are currently working on the ad campaign for next season, which should include the trailer. In a post online (see below), Rothenberg said he has seen a part of the campaign. He called the executives preparing the promotion material “true artists,” teasing “new goodness” on the way for viewers.

The producer has been anxious about the new season for a while. Back in January, he showed a promo picture of the show and explained how he “spammed” executives at CW in charge of creating the promo material with his ideas. Rothenberg also added that he feels “blessed” to have a show that has been on the air for four seasons and is about to air season 5.

In a way, the next season is a reboot, with a new group of characters coming in. The new group consists of prisoners coming in from a ship owned by the Eligius Corporation, a mining company before the first nuclear apocalypse.

The new characters had been in cryogenic sleep. Since their arrival on Earth, the first thing they are going to do is look for a suitable place to build a camp. That means Clarke’s (Eliza Taylor) new home will come under threat.

“The 100” season 5 will also show events that happened in the past few years on Earth, the ARK and the bunker in flashback scenes. The main focus in the first few episodes will be the clash between Clarke and the prisoners.

Credit: Jason Rothenberg/Twitter

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